Invincible Tricking is Australia’s first, original, and only tricking apparel company.
Created by James Daly and based in Sydney, Invincible Tricking’s aim is to spread the excitement and joy this sport brings, to share and promote the community that makes it unique, and the movements and artistic qualities that make it beautiful.
What is tricking?
Tricking combines freestyle acrobatics with sports martial arts, linking movements in unique combinations to create an entirely new sport.
It’s easier to show than tell though, so check out the video below!
Who Are We?
We’re a clothing brand. Invincible Tricking was born when founder James Daly was bored of university and combined his graphic design studies with his passion for tricking.
Invincible Tricking began in a garage. James was looking to combine his university graphic design studies with his love of tricking, and created a simple online store in 2010.
Printing a quick 100 shirts, he stored them in his family’s garage and packaged and shipped them from his bedroom in Sydney.
It's About Family
Invincible Tricking has always held strong family values, and it would never have got off the ground without the support and help of James’ parents – often literally.
Growing the Family
Throughout 2011 Invincible began attending tricking events, with James selling the tees from the boot of his car or a table at the side of the gathering floor.
Meeting The World
Between 2012 and 2015 we started working directly with tricking events like Loopkicks, Hooked, HiGH, Red Bull, Xswipe and more, and we expanded our family with the Invincible Athletes.
We now spend our time making the best tricking clothing we can, working with tricking events, building new platforms for the tricking world, and doing everything we can to grow this beautiful sport.
Hey guys 👋 James
here. Here's the journey so far, from the very beginning up to 2018's plans 😊
I started planning Invincible Tricking, setting up the social accounts and sketching the first designs
2010's product releases:
Invincible Tricking Pty Ltd was registered as a company
Received the first Australian and first international clothing orders
I launched the online store, as well as the tricking blog, with the first post featuring Warrick Wong of Sydney, Australia
2011's product releases:
Released the first women's range of Invincible clothing
The Invincible Athletes
were born, with the first lineup of sponsored tricking athletes being Scott Skelton, Phill Gibbs, Vellu Saarela, and Michael Guthrie.
2012's product releases:
Ran the pop-up shop at my first international gatherings: Bergen Gathering
(Norway & New Zealand)
I launched the Invincible Magazine
, an online magazine filled with high quality photography, interviews, and articles from trickers around the world
Kyle Skelly started working with Invincible on web development
joined the family of Invincible Athletes
2013's product releases:
Sponsored and participated in the Xswipe World Tour, traveling and running the pop-up shop at multiple European tricking events
I started the tricking vlogs
, documenting the tricking life while at gatherings and events
Invincible was approached by Red Bull to partner on their Red Bull Throwdown
2014's product releases:
Created & launched Invincible Live
- a custom platform for trickers, teams, and communities from Australia, Europe, Asia, and the US to live stream sessions, tutorials, and discussions (before Facebook Live and Instagram Live existed)
Created & launched the Tricking World Map
, a crowd-sourced map of tricking gyms, grass spots, martial arts studios, and training locations all over the world. Locations were colour-coded by category, displayed photos, listed trickers who train there, and included a description of the facility.
2015's product releases:
Our 5 year anniversary as a brand!
Created & launched the Invincible Academy, an online educational platform for learning tricking from the best in the world (Tim Farley, Bailey Payne, Michael Guthrie, Mackensi Emory and more). The subscription-based platform included video tutorials, private video coaching with top trickers, session feedback, trick analysis and more.
2016's product releases:
2017's product releases:
There are huge plans for this year, from new merch to new tools & platforms for trickers.
Keep up with everything that happens this year by joining the Invincible mailing list!
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